{"id":15586,"date":"2025-06-03T11:07:59","date_gmt":"2025-06-03T09:07:59","guid":{"rendered":"https:\/\/www.wstlegal.eu\/?p=15586"},"modified":"2025-09-03T12:39:26","modified_gmt":"2025-09-03T10:39:26","slug":"accessibility-act-e-commerce-accessibile-come-leva-competitiva","status":"publish","type":"post","link":"https:\/\/www.wstlegal.eu\/it\/accessibility-act-e-commerce-accessibile-come-leva-competitiva\/","title":{"rendered":"Accessibility Act: e-commerce accessibile come leva competitiva"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15586\" class=\"elementor elementor-15586\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6927b5 e-con-full e-flex e-con e-parent\" data-id=\"7f6927b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb27aee elementor-widget elementor-widget-text-editor\" data-id=\"6fb27aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con l\u2019entrata in vigore dell\u2019 \u201c<em>European Accessibility Act<\/em>\u201d (Direttiva UE 2019\/882), recepito in Italia dal D.Lgs. n. 82\/2022, il tema dell\u2019accessibilit\u00e0 digitale \u00e8 divenuto centrale anche per il mondo dell\u2019e-commerce.<\/p><p>Entro il <strong>28 giugno 2025<\/strong>, gli operatori economici che offrono prodotti e servizi digitali dovranno garantire la piena accessibilit\u00e0 a tutte le persone, comprese quelle con disabilit\u00e0.<\/p><p><strong><em>Cosa prevede la normativa?<\/em><\/strong><\/p><p>La Direttiva impone requisiti specifici per la progettazione e la fornitura di una vasta gamma di prodotti e servizi, tra cui siti web e piattaforme e-commerce.<\/p><p>Ci\u00f2 significa che gli store <em>online<\/em> dovranno essere fruibili anche da utenti con disabilit\u00e0 visive, uditive o motorie, conformandosi agli <em>standard<\/em> tecnici internazionali (come le WCAG 2.1).<\/p><p><strong><em>Opportunit\u00e0 e sfida per le imprese<\/em><\/strong><\/p><p>Per quanto l\u2019adeguamento comporti investimenti in termini di <em>design<\/em> e sviluppo tecnologico, l\u2019Accessibility Act rappresenta una concreta opportunit\u00e0 per le imprese, un volano per innovazione e inclusione.<\/p><p>Rendere un sito accessibile amplia il bacino d\u2019utenza, migliora l\u2019esperienza utente e rafforza la reputazione aziendale in chiave \u201c<em>ESG\u201d &#8211; Environmental, Social, Governance<\/em>.<\/p><p>Inoltre, l\u2019accessibilit\u00e0 migliora il posizionamento \u201c<em>SEO<\/em>\u201d e riduce il rischio di contenziosi legali per discriminazione.<\/p><p><strong><em>Sanzioni e controlli <\/em><\/strong><\/p><p>La normativa prevede sanzioni in caso di mancato adeguamento, lasciando spazio a potenziali rischi di responsabilit\u00e0 civile e amministrativa.<\/p><p>Tra le sanzioni applicabili, vi sono quelle pecuniarie e, segnatamente:<\/p><ul><li>fino al 5% del fatturato medio annuo per violazioni gravi da parte dei soggetti privati, con fatturato superiore a 500 milioni di euro negli ultimi tre anni di attivit\u00e0, che rientrano nella Legge Stanca;<\/li><li>da 5.000 a 40.000 euro per gli altri soggetti, valutando gravit\u00e0, numero di utenti coinvolti e portata dei servizi non accessibili;<\/li><li>da 2.500 a 30.000 euro per mancata ottemperanza alle diffide o ostacolo alle ispezioni.<\/li><\/ul><p><br \/>Non meno rilevanti sono le misure inibitorie, con forti impatti reputazionali, tra cui oscuramento del sito <em>web<\/em> o rimozione dell\u2019app dagli store digitali e divieto di accesso, temporaneo o definitivo, ai servizi digitali non conformi.<\/p><p>La vigilanza sull\u2019applicazione della normativa \u00e8 affidata all\u2019Agenzia per l\u2019Italia Digitale (AgID) per quanto riguarda i servizi digitali e al Ministero delle Imprese e del Made in Italy (MIMiT) per quanto riguarda i prodotti.<\/p><p><strong><br \/><br \/><br \/>***<\/strong><\/p><h5><strong>Fonti normative di riferimento<\/strong><\/h5><ul><li><h6>Decreto Legislativo 82\/2022: recepisce la Direttiva (UE) 2019\/882 (European Accessibility Act), che introduce obblighi specifici per l\u2019accessibilit\u00e0 di prodotti e servizi digitali anche nel settore privato.<\/h6><\/li><li><h6>Legge 4\/2004 e s.m.i. (Legge Stanca): prima disciplina sull\u2019accessibilit\u00e0 digitale per le pubbliche amministrazioni.<\/h6><\/li><li><h6>Legge 120\/2020: ha esteso l\u2019ambito soggettivo della Legge Stanca, includendo anche imprese private che erogano servizi essenziali di interesse generale tramite canali digitali.<\/h6><\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p><p>\n                \n                    <!--begin code -->\n\n                    \n                    <div class=\"pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper pp-multiple-authors-layout-boxed multiple-authors-target-shortcode box-post-id-4884 box-instance-id-1 ppma_boxes_4884\"\n                    data-post_id=\"4884\"\n                    data-instance_id=\"1\"\n                    data-additional_class=\"pp-multiple-authors-layout-boxed.multiple-authors-target-shortcode\"\n                    data-original_class=\"pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper box-post-id-4884 box-instance-id-1\">\n                                                <span class=\"ppma-layout-prefix\"><\/span>\n                        <div class=\"ppma-author-category-wrap\">\n                                                                                                                                    <span class=\"ppma-category-group ppma-category-group-1 category-index-0\">\n                                                                                                                        <ul class=\"pp-multiple-authors-boxes-ul author-ul-0\">\n                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            \n                                                                                                                    <li class=\"pp-multiple-authors-boxes-li author_index_0 author_francesca-cossu has-avatar\">\n                                                                                                                                                                                    <div class=\"pp-author-boxes-avatar\">\n                                                                    <div class=\"avatar-image\">\n                                                                                                                                                                                                                <img alt='WST_ Francesca Cossu' src='https:\/\/www.wstlegal.eu\/wp-content\/uploads\/2024\/03\/IMG_2648_OK.jpg' srcset='https:\/\/www.wstlegal.eu\/wp-content\/uploads\/2024\/03\/IMG_2648_OK.jpg' class='multiple_authors_guest_author_avatar avatar' height='80' width='80'\/>                                                                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                            \n                                                            <div class=\"pp-author-boxes-avatar-details\">\n                                                                <div class=\"pp-author-boxes-name multiple-authors-name\"><a href=\"https:\/\/www.wstlegal.eu\/it\/author\/francesca-cossu\/\" rel=\"author\" title=\"Francesca Cossu\" class=\"author url fn\">Francesca Cossu<\/a><\/div>                                                                                                                                                                                                    \n                                                                                                                                            <div class=\"pp-author-boxes-description multiple-authors-description author-description-0\">\n                                                                                                                                                    <p>Francesca \u00e8 Partner del dipartimento Legal Corporate. Assiste le imprese di medie e grandi dimensioni nella redazione e nella negoziazione di contratti commerciali.<\/p>\n                                                                                                                                                <\/div>\n                                                                                                                                                                                                    \n                                                                                                                                    <span class=\"pp-author-boxes-meta multiple-authors-links\">\n                                                                        <a href=\"https:\/\/www.wstlegal.eu\/it\/author\/francesca-cossu\/\" title=\"View all posts\">\n                                                                            <span>View all posts<\/span>\n                                                                        <\/a>\n                                                                    <\/span>\n                                                                                                                                <a class=\"ppma-author-user_email-profile-data ppma-author-field-meta ppma-author-field-type-email\" aria-label=\"Email\" href=\"mailto:francesca.cossu@wstlegal.eu\"  target=\"_self\"><span class=\"dashicons dashicons-email-alt\"><\/span> <\/a><a class=\"ppma-author-user_url-profile-data ppma-author-field-meta ppma-author-field-type-url\" aria-label=\"Website\" href=\"https:\/\/www.wstlegal.eu\/it\/people\/francesca-cossu\/\"  target=\"_self\"><span class=\"dashicons dashicons-admin-links\"><\/span> <\/a>\n                                                                                                                            <\/div>\n                                                                                                                                                                                                                        <\/li>\n                                                                                                                                                                                                                                                                                        <\/ul>\n                                                                            <\/span>\n                                                                                                                        <\/div>\n                        <span class=\"ppma-layout-suffix\"><\/span>\n                                            <\/div>\n                    <!--end code -->\n                    \n                \n                            \n        <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con l\u2019entrata in vigore dell\u2019 \u201cEuropean Accessibility Act\u201d (Direttiva UE 2019\/882), recepito in Italia dal D.Lgs. n. 82\/2022, il tema dell\u2019accessibilit\u00e0 digitale \u00e8 divenuto centrale anche per il mondo dell\u2019e-commerce. Entro il 28 giugno 2025, gli operatori economici che offrono prodotti e servizi digitali dovranno garantire la piena accessibilit\u00e0 a tutte le persone, comprese quelle [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15584,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[228],"tags":[268,265],"filtri":[70],"ppma_author":[116],"class_list":["post-15586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-it","tag-diritto-impresa","tag-legal-it","filtri-filtro-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accessibility Act: e-commerce accessibile come leva competitiva - WST<\/title>\n<meta name=\"description\" content=\"Dal 2025 l\u2019accessibilit\u00e0 digitale sar\u00e0 un obbligo per gli e-commerce: scopri i requisiti della normativa europea e come adeguare il tuo sito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wstlegal.eu\/it\/accessibility-act-e-commerce-accessibile-come-leva-competitiva\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessibility Act: e-commerce accessibile come leva competitiva - 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