{"id":18205,"date":"2026-04-10T14:56:50","date_gmt":"2026-04-10T12:56:50","guid":{"rendered":"https:\/\/www.wstlegal.eu\/?p=18205"},"modified":"2026-04-10T14:57:57","modified_gmt":"2026-04-10T12:57:57","slug":"influencer-marketing-le-faq-agcom-restringono-le-zone-grigie","status":"publish","type":"post","link":"https:\/\/www.wstlegal.eu\/it\/influencer-marketing-le-faq-agcom-restringono-le-zone-grigie\/","title":{"rendered":"Influencer marketing: le FAQ AGCOM restringono le zone grigie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18205\" class=\"elementor elementor-18205\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6927b5 e-con-full e-flex e-con e-parent\" data-id=\"7f6927b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb27aee elementor-widget elementor-widget-text-editor\" data-id=\"6fb27aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il 16 marzo 2026, AGCOM ha pubblicato le FAQ relative alle Linee guida sull\u2019attivit\u00e0 degli influencer, gi\u00e0 adottate nel luglio 2025 con delibera n. 197\/25\/CONS. Le FAQ hanno il pregio di avere un taglio molto pratico ma non aggiungono nuove categorie di illecito n\u00e9 nuove sanzioni. Piuttosto, esse ribadiscono regole gi\u00e0 in essere affrontando le situazioni che si verificano nella pratica quotidiana degli influencer con lo scopo di prevenire comportamenti erronei e non coerenti con la normativa vigente, fermo restando che ogni valutazione su singole fattispecie \u00e8 soggetta ad esame caso per caso.<\/p><p>Da un punto di vista sostanziale, dunque, nulla di rivoluzionario in quanto non vengono introdotti nuovi obblighi giuridici.<\/p><p>Tuttavia, liquidare le FAQ come irrilevanti e archiviarle con l\u2019idea che \u201c<em>non sia cambiato nulla<\/em>\u201d sarebbe un errore, soprattutto per chi opera professionalmente nel settore, e ci\u00f2 in quanto esse hanno un importante valore interpretativo e strategico.<\/p><p>Ed infatti \u2013 ed \u00e8 questo il dato importante \u2013 l\u2019AGCOM chiarisce <em>come<\/em> le regole devono essere applicate con la conseguenza che vengono ridotte le incertezze interpretative. In particolare:<\/p><ul><li>la trasparenza pubblicitaria deve essere <strong>immediata, evidente e inequivoca<\/strong>, senza margini di ambiguit\u00e0<\/li><li>viene ridotto lo spazio per le forme \u201cibride\u201d o borderline di comunicazione commerciale<\/li><li>si rafforza l\u2019attenzione su contenuti potenzialmente ingannevoli, anche quando non esplicitamente pubblicitari<\/li><\/ul><p>In altri termini: ci\u00f2 che prima era tollerato come prassi di mercato oggi rischia di essere qualificato come violazione: <strong>questo significa per le aziende la necessit\u00e0 di rivedere le policy interne e di rafforzare i controlli sui contenuti<\/strong>, anche non sponsorizzati in senso stretto.<\/p><p>Per chi opera nel settore, la differenza \u00e8 tutt\u2019altro che teorica. Non cambiano le regole del gioco \u2014 ma cambia il modo in cui vengono fatte rispettare.<\/p><p>Accanto alle FAQ, l&#8217;Agcom ha pubblicato un secondo documento rivolto a professionisti del settore, legali, agenzie e brand, con un&#8217;analisi pi\u00f9 approfondita del quadro normativo in vigore nel settore dell\u2019influencer marketing che \u00e8 attualmente costituito da norme del Testo unico dei servizi media audiovisivi (TUSMA), dal Codice del Consumo, Regolamento europeo sui servizi digitali (DSA) e dalla Digital Chart IAP.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\n                \n                    <!--begin code -->\n\n                    \n                    <div class=\"pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper pp-multiple-authors-layout-boxed multiple-authors-target-shortcode box-post-id-4884 box-instance-id-1 ppma_boxes_4884\"\n                    data-post_id=\"4884\"\n                    data-instance_id=\"1\"\n                    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          \n                                                            <div class=\"pp-author-boxes-avatar-details\">\n                                                                <div class=\"pp-author-boxes-name multiple-authors-name\"><a href=\"https:\/\/www.wstlegal.eu\/it\/author\/cristina-bellomunno\/\" rel=\"author\" title=\"Cristina Bellomunno\" class=\"author url fn\">Cristina Bellomunno<\/a><\/div>                                                                                                                                                                                                    \n                                                                                                                                            <div class=\"pp-author-boxes-description multiple-authors-description author-description-0\">\n                                                                                                                                                    <p>Cristina \u00e8 Senior Counsel del dipartimento di Intellectual Property. Si occupa di propriet\u00e0 intellettuale e diritto industriale.<\/p>\n                                                                                                                                                <\/div>\n                                                                                                                                                                                                    \n                                                                                                                                    <span class=\"pp-author-boxes-meta multiple-authors-links\">\n                                                                        <a href=\"https:\/\/www.wstlegal.eu\/it\/author\/cristina-bellomunno\/\" title=\"View all posts\">\n                                                                            <span>View all posts<\/span>\n                                                                        <\/a>\n                                                                    <\/span>\n                                                                                                                                <a class=\"ppma-author-user_email-profile-data ppma-author-field-meta ppma-author-field-type-email\" aria-label=\"Email\" href=\"mailto:cristina.bellomunno@wstlegal.eu\"  target=\"_self\"><span class=\"dashicons dashicons-email-alt\"><\/span> <\/a><a class=\"ppma-author-user_url-profile-data ppma-author-field-meta ppma-author-field-type-url\" aria-label=\"Website\" href=\"https:\/\/www.wstlegal.eu\/it\/people\/cristina-bellomunno\/\"  target=\"_self\"><span class=\"dashicons dashicons-admin-links\"><\/span> <\/a>\n                                                                                                                            <\/div>\n                                                                                                                                                                                                                        <\/li>\n                                                                                                                                                                                                                                                                                        <\/ul>\n                                                                            <\/span>\n                                                                                                                        <\/div>\n                        <span class=\"ppma-layout-suffix\"><\/span>\n                                            <\/div>\n                    <!--end code -->\n                    \n                \n                            \n        <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Il 16 marzo 2026, AGCOM ha pubblicato le FAQ relative alle Linee guida sull\u2019attivit\u00e0 degli influencer, gi\u00e0 adottate nel luglio 2025 con delibera n. 197\/25\/CONS. Le FAQ hanno il pregio di avere un taglio molto pratico ma non aggiungono nuove categorie di illecito n\u00e9 nuove sanzioni. Piuttosto, esse ribadiscono regole gi\u00e0 in essere affrontando le [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":18210,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[228],"tags":[265,286],"filtri":[70],"ppma_author":[261],"class_list":["post-18205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-it","tag-legal-it","tag-proprieta-intellettuale","filtri-filtro-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer marketing: le FAQ AGCOM restringono le zone grigie - WST<\/title>\n<meta name=\"description\" content=\"Influencer e normativa: le FAQ AGCOM 2026 chiariscono le regole esistenti senza introdurre nuovi obblighi o sanzioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wstlegal.eu\/it\/influencer-marketing-le-faq-agcom-restringono-le-zone-grigie\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer marketing: le FAQ AGCOM restringono le zone grigie - 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